Professional Cinematography

Piecez’s passion for dance led him to a potentially career ending injury.

Despite what doctors said, Piecez still pushes the limits of what is possible as a Bboy.

Piecez is living proof that we have the power to shift what’s possible.

Find more of his story at piecez.ca and how he gives back to the community at unitycharity.com

Directed and edited by Raymond Mendoza.

Also on YouTube: youtube.com/​watch?v=CZiVcITpfnY

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Here is proof a positive attitude can change the mood of the day and the weather. Cindy and Anthony’s wedding ceremony was planned to be on the hilltop outside of the McMichael Art Gallery.

Pouring rain forced the facility to start setting up inside. Cindy and Anthony’s positive attitude seemingly changed the weather like an episode from X-men, the animated series.

It is very easy to let nerves get the best of you on one of the biggest days of your life. Nerves didn’t appear to affect Cindy.

It was the culmination of a big series of events. A week after they got engaged, Cindy discovered she was pregnant. While Kaleb’s arrival altered short term plans, Kaleb only strengthened the bond of a relationship that already spanned 13 years. Cindy describes it best, “Now we’re a family”.

The new family received this film as a gift from very thoughtful friends.

This is a more technical post than what we usually do, but I think it’s also important to share information in addition to showcasing our clients.

As you have probably noticed, same day edits are a big part of our portfolio. We’re always trying to find ways to streamline our workflows and produce higher quality stories in shorter time.

One aspect that takes a lot of time is encoding i.e. taking our edit and exporting it to a format suitable for delivery on web, DVD, BluRay, etc.

Recently, we picked up a Turbo.264 HD which a device that plugs into your USB port and speed up encodes.

Turbo.264 HD

It definitely speeds things up, but at a major price of quality. As an example, we used a 5 minute wedding film. Our regular encoder, Compressor, took 46 minutes to spit out an HD file while it took Turbo.264 HD, 16 minutes.

I tried to get the bitrates to match, but to no avail. The results are pretty obvious. Turbo.264 HD darkens the image and reduces quite a bit of detail.

Our recommendation is not to use it only for intermediate exports not the final product.

01-Compressor vs. Turbo.264 HD

02-Compressor vs Turbo.264 HD

The first time we met this couple we stumbled upon a petite Amy in a green dress doing push-ups at the front foyer of Christine and Andrew’s wedding reception (check out Christine and Andrews SDE here). Very odd, true.  But we hit it off as soon as we got to talking –  they wanted to book us for their wedding happening only a month later!

After some phone calls and emails back and forth, we ended up shooting their wedding with some amazingly mild October weather.

Some notable moments were when the Made in Camera team would accidentally catch Amy, Brian and their whole bridal party dancing around to no music – which happened quite frequently; Amy’s endless smiles, laughter and energy; Brian getting interviewed by his groomsmen in the limo; and a seriously “crazy” grand entrance at the reception.

See our vimeo post here: http://www.vimeo.com/16159188

(credits: temper trap)

Vanessa and Erwin have been together for 10 years, so to be invited to capture such an amazing milestone in their lives was truly an honour.

Both being in the advertising business, there were notable creative touches all around, from the step and repeat wall which made all their guests feel like VIP’s on the red carpet to the use of the flip cameras to capture their own point of view during the wedding day.

The abandoned farm and corn field was a Made in Camera first, and definitely one wedding shoot that will never be forgotten. Check out the shots at 02:57!

see our vimeo post at – http://www.vimeo.com/15696112/

[credits: bruno mars]

Below are some highlights from a pair of FlipMino camcorders:

 

There is something about rainy weddings that add so much more depth to the look and feel of our videos. If you ask us…bring on the rain!
The good thing is that mother nature eventually smiles upon our couples – dark clouds clear away and the sun shines strong!
Here’s the Same Day Edit we shot for Christine and Andrew yesterday.
Feel free to share this clip and post your comments below!
See the vimeo post here: http://vimeo.com/14695627/
Also a big thanks and shout out to Dawn from www.dawnalexander.com – she was a great photographer to work with!
[credits: florence & the machine]

Canadian technology and broadcast production always feels a couple of steps behind the world. Profusion attempts to bring a NAB show-like presence up North. While the scale of Profusion felt a bit less than Henry’s Photo and Imaging show, we certainly are excited about a Canadian conference whose focus is on film and video.

The Good

Everyone from Made in Camera attended the event, but the highlight for me was Rodney Charters. He was the cinematographer for 24 and is a big proponent of the HDSLR movement. Rodney comes across as a really down to earth production star with a wealth of knowledge that he’s eager to share. He brought an audience member on stage to demonstrate lighting techniques. He showed how they used the Canon 5D MKII to film driving plates for 24. He also showed a clip of using handheld gyroscopic stabilizers. He’s the type of person we dream to work with.

Phillip Bloom was the headliner. One of our guys attended his workshop and picked up some good tips from the face of HDSLR.

A sales rep from Steadicam. It was fun trying on all of the Steadicam gear. We actually started putting the gear on ourselves before the sales rep told us to. Poor guy though, he had to run the floor as well as setup for a presentation at the same time.

The Constructive

The organizers put up a valiant effort for the first edition of Profusion, but here are some recommendations:

  • Notify guests when the rooms and times change for speaker events. We came out of some talks not knowing where our next talk was.
  • All talks went overtime or were late to start.
  • Sorry to sound harsh, but the Making Money in Video talk was almost useless. I am glad it was free. It didn’t offer any useful content. It discussed silly viral videos and was filled with fake numbers and statistics.
  • We didn’t attend the “Industry Gala”, but we’ve heard strong opinions about it. There were no keynote speakers as promised and the “5 star” dinner of sandwiches was not worth the $80 per head cost.

Profusion 2010 "Industry Gala"

Despite these shortcomings, we look forward to next year’s event and we’re glad that the sponsors and organizers are putting in the effort.

Yogapalooza Salimah

Yogapalooza’s goal is ambitious: teach yoga to 5000 people outdoors during a major city’s festival. Salimah Kassim-Lakha, the founder of yogavision.com, set out to achieve that goal and brought us along to help capture it.

The main challenge is to capture the scale of the event while at the same time isolate the intimacy and peacefulness that are central to Kundalini Yoga. Not only did the event feature yoga, it also featured belly dancers and drummers to welcome the participants to the event.

Yogapalooza drummer
Yogapalooza belly dancers

We were lucky to experience Kundalini Yoga class before hand and we also filmed a preview for the event at Lululemon in Toronto.

On the Friday before the event, Salimah appeared on CP24 to discuss Pride and Yogapalooza. Toronto’s Pride Festival weekend was blessed with extremely warm weather. Luckily, Yogapalooza took place at Queen’s Park which features a lot of trees and shade.

Yogapalooza before the crowd arrives

With all the sound checks and audio visual people running around, the day certainly felt like a concert. Regardless, Salimah still managed to coordinate the tens of volunteers and performers with the cool and calm manner that she’s well known for.

Yogapalooza backstage
The actual yoga class featured hundreds of people. We did not expect to have the same quietness and peacefulness as you would have in a class of six. We were pleasantly surprised.


Yogapalooza crowd waiting

The event was successful and received a lot of positive feedback. I guess the only negative feedback we received while interviewing people afterwards was that they wanted to class to be longer.


This couple first met dancing salsa – so we thought it’d only be appropriate to open up with an extra special dance number that we shot in the hotel lobby – just minutes before the doors opened up to the reception! We loved their passion for salsa music and the energy of all the guests – especially evident during Tiffany and Giovanny’s salsa entrance.

Here’s the video we later presented to Tiffany and Giovanny at their wedding reception.

Please feel free to share and leave a comment!

[music by Oscar De Leon]

Here is the blog post:

Finally it’s here – the story of Jenn and Lee’s wedding!

Feel free to leave us your comments.

[music by vampire weekend]

here’s the blog post:

here’s the original post of the teaser: